Rules and Regulations

Competition Rules

Launched in 2002, the Canadian Newsstand Awards/Grand priz d'excellence en kiosque is a unique awards program that takes into account the title’s newsstand sales performance. Sales results are worth 50% of the final score, while the other 50% is based on qualitative factors judged by a panel. The five judges represent key players in the newsstand mix: a retailer, a wholesaler, a national distributor, a circulation director and an art director.

-Categories
-Entry format and fees
-Prizes
-Deadline
-Judging Criteria

Who may submit?

The competition is open to English or French-language magazines with single copy retail sales in Canada. Magazines must also:

  • contain a minimum average of 80% Canadian editorial content (written and/or edited by Canadians in Canada).
  • be published weekly or less frequently. Daily newspapers are not eligible, nor are books.
Entries must come from the publishing company, though national distributors, wholesalers and retailers should encourage their publishing clients to enter the awards.

Which issues are eligible?

Any issue for which the on-sale date was in calendar year 2010.
Exceptions:

  • Combined December/January issues of bimonthlies for which the on-sale date was in Dec09/Jan10 or Dec10/Jan11 may also be entered in this year’s awards.

How many times can I enter?

You can enter as many issues as you like in the appropriate categories. Entry fee is charged per entry.

Categories: New for 2011!

  1. Women's Service:
    Includes titles with a mandate to primarily serve women with a mix of health, fashion, food, features, decor, and other service journalism.

  2. Fashion, Shopping, Bridal:
    Includes titles aimed at women or men but with a prime focus on fashion, shopping or wedding fashion.

  3. News, Business, Celebrity:
    Includes titles primarily covering current affairs, news, business, popular culture and celebrity.

  4. Home & Decor:
    Includes home fashion, home style, renovation, and real estate titles with a primarily style vs business focus.

  5. Sports & Leisure:
    Includes titles covering general sports, specific sports, and leisure activities including pastimes and hobbies.

  6. Family & Kids:
    Includes parenting titles and those titles aimed at children.

  7. General Interest, Arts, Lifestyle & Regional:
    Includes city and regional titles, general interest magazines with a broad editorial mandate, arts titles and general lifestyle titles.
  8. Total circulation includes newsstand sales, subscriptions and controlled copies, according to the most recent ABC or CCAB/BPA statements, or by sworn statement as published in CARD.

  9. SIPs & New Magazines:
    Includes one-off special-interest titles and new magazine launches for which there is no historical sales data. Annual SIPs with historical sales data should be entered in one of the categories above.

  10. Newsstand Marketer of the Year
  11. Nominations will be accepted for this award. The Newsstand Marketer of the Year will be an individual who has demonstrated passion and innovation—and produced results—for a newsstand project in 2010. The work may be for regular duties performed beyond the call of duty, or for a special project, or for any special initiative. This “most valuable player” may work for a Canadian publishing house, a national distributor, or a wholesaler. There is no entry fee; just send us the name of your nominee, job title, employer, and a brief explanation as to why you are nominating this individual, with any supporting documents you deem relevant. See below for judging criteria. All nominations are confidential. Nominators are asked to include their own name and contact numbers. 

Entry format and fees:

  1. For each entry, you must submit one completed entry form. To enter online or for a PDF copy of the form click here
  2. You must send 3 complete copies of each issue entered.
  3. Payment must accompany each entry.  Entries and payment must be received by 5:00pm EST, July 8, 2011. All taxes included.
      Regular: by  5 p.m., July 8
    Categories 1-8 $95 + HST per entry
    Category 9 (Newsstand Marketer) No fee required – nominate today!
    • Send cheque or credit card information. Cheques made payable to North Island Publishing. Your credit card statements will indicate North Island Publishing.
  4. Include a simple note (fax or e-mail print-out is fine) from your distributor confirming that the numbers provided on this entry form are accurate.
  5. A portion of entry fees will be donated to the CMC Circulation Management Association of Canada to support its educational activities.
  6. There is no entry fee for Newsstand Marketer of the Year.

Prizes:

Along with certificates and recognition on MastheadOnline.com, and in news releases sent to trade and daily media, Gold winners will receive $24,000 in valuable prizes sponsored by HDS Retail and Masthead.

The Gold winners in categories 1-8 will each receive $3,000 in credits to be applied against promotions with Great Canadian News Co. or other LS Travel Retail (HDS Retail) owned outlets in Canada. Credits are to be used for promotions not already contracted prior to winning the awards program and must be used before the expiry date indicated. 

NEW! Winners in categories 1-8 will receive Gold, Silver and Bronze designations for First, Second and Third places finishes, respectively. Gold winners will receive the additional prizes described above.

The winner of category 9, the Newsstand Marketer of the Year Award will receive $500 cash and a certificate. 

A shortlist of finalists will be announced by September 2011 and winners will be announced at a special reception held in Toronto, ON Fall 2011. 

The covers of short-listed magazines in each category will be displayed online at www.newsstandawards.ca.

Deadline:

Deadline: 5 p.m. EST, Friday, July 8, 2011.

Send entries to Canadian Newsstand Awards, 8-1606 Sedlescomb Dr., Mississauga ON L4X 1M6.

Judging Criteria:

The judging panel includes a retailer, national distributor, wholesaler, art director, and circulation manager. They will review each individual entry based on the following criteria:

Criteria for categories 1 to 7:

Quantitative Criteria (worth 50% of the total score):

  1. Variation in percentage for unit single copy sales of entered issue when compared to same issue previous year.
  2. Variation in percentage for unit single copy sales of entered issue when compared to average unit sales of the title for 2010.
  3. Final sales efficiency (i.e. newsstand sell-through percentage) of entered issue.
  4. Variation in newsstand sell-through percentage between entered issue and same issue previous year.
  5. Variation in newsstand sell-through percentage between entered issue and average sell-through of the title for 2010.

Qualitative Criteria (worth 50% of the total score):

These are some of the criteria judges will use to assess the newsstand effectiveness of particular issues. Not all criteria may apply to all magazines. Entrants are encouraged to briefly describe any design details they think are noteworthy; see the entry form.

  • Effective use of cover real estate, relevant to category and title
  • Benefit-oriented cover lines
  • Cover image and text working together
  • Typography (point size, colour, appropriateness)
  • Design elements, including skybars, drop-downs, nabiscos, etc.

Bonus Points:

To earn bonus points, judges will take into consideration the following:

  • whether the issue was supported with any type of in-store promotion
  • whether the issue was supported by advertising (print, radio, TV, outdoor, etc.)
  • whether the issue offered any “freemiums” to newsstand buyers
  • whether the issue has successfully broken traditional newsstand formulas, to encourage innovation

Entrants are asked to briefly describe the support given to the entered issue.

Criteria for Category 8: Best SIP or New Magazine Launch:

Quantitative Criteria (worth 50% of the total score):

  • Final sales efficiency (i.e. newsstand sell-through percentage) of entered issue.

Qualitative Criteria (worth 50% of the total score):

These are some of the criteria judges will use to assess the newsstand effectiveness of particular issues. Not all criteria may apply to all magazines. Entrants are encouraged to briefly describe any design details they think are noteworthy in their entry statement on the entry form.

  • Effective use of cover real estate, relevant to category and title
  • Benefit-oriented cover lines
  • Cover image and text working together
  • Typography (point size, colour, appropriateness)
  • Design elements, including skybars, drop-downs, nabiscos, etc.

Bonus Points:

To earn bonus points, judges will take into consideration the following:

  • whether the issue was supported with any type of in-store promotion
  • whether the issue was supported by advertising (print, radio, TV, outdoor, etc.)
  • whether the issue offered any “freemiums” to newsstand buyers
  • whether the issue has successfully broken traditional newsstand formulas, to encourage innovation

Entrants are asked to briefly describe the support given to the entered issue.

Criteria for Newsstand Marketer of the Year

Nominators are asked to send the nominee’s name, job title, employer, and a brief description of the nominee’s achievements, paying special attention to the following criteria:

  • Demonstrated innovation in a newsstand project or program in 2010
  • Demonstrated passion for newsstands and for his or her job
  • Proven results for a newsstand project or program in 2010

Nominees may work for a Canadian magazine publisher, a national distributor
or a wholesaler. This is a “most valuable player” award for work done in 2010.
Nominators should include their own name and contact numbers with their submission.

 

Audit Bureau of Circulations
Copyright © North Island Publishing 2011